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Tag: addressable
dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
2018-09-20 17:30:59| Digital TV News
dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
Tags: tv
connected
linear
advertisers
Viaccess-Orca and SoftAtHome show end-to-end Addressable TV solution
2018-09-17 14:40:06| Digital TV News
At IBC, Viaccess-Orca and SoftAtHome will jointly demonstrate an end-to-end solution for addressable TV, with their partner Viznet. The pre-integrated solution enables Dynamic Ad Insertion (DAI) on STBs for linear multicast and on-demand TV.
Tags: show
solution
addressable
endtoend
Viaccess-Orca and SoftAtHome demonstrate end-to-end Addressable TV
2018-09-14 08:30:05| Digital TV News
At IBC2018, Viaccess-Orca (VO) and SoftAtHome will demonstrate a solution for addressable TV with Viznet. The combined solution enables household targeting, including Dynamic Ad Insertion on STBs for linear multicast and on-demand TV.
Tags: tv
demonstrate
addressable
endtoend
Addressable TV advertising technology already reaches over 9 million Australians
2018-08-26 13:00:13| Digital TV News
Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
Tags: technology
advertising
million
reaches
Sorenson Media launches addressable TV advertising platform for live linear programming
2018-07-26 15:40:55| Digital TV News
Sorenson Media has announced that it is live with Sorenson Addressable, a targeted advertising platform for television. Sorenson Media has also revealed that AMC Networks is first company to use the new platform.
Tags: media
live
advertising
programming
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