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Tag: nielsen
Telaria integrates Nielsen digital ad ratings
2018-08-14 14:00:26| Digital TV News
Telaria (NYSE: TLRA) has announced that it has integrated Nielsens Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
Tags: digital
ratings
nielsen
integrates
Nielsen releases re-imagined 1Q 2018 Total Audience Report
2018-07-31 06:30:54| Digital TV News
Nielsen (NYSE: NLSN) has released a re-imagined Nielsen Total Audience Report. Representative of first-quarter 2018, the report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape.
Tags: total
report
releases
audience
Nielsen and FreeWheel partner on OTT and STB VOD measurement
2018-06-19 06:30:06| Digital TV News
Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
Tags: partner
measurement
vod
nielsen
Sony Crackle selects Nielsen for addressable advertising
2018-06-14 16:00:55| Digital TV News
Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Tags: advertising
sony
nielsen
selects
CBS And Nielsen collaborate on dynamic ad insertion in live broadcasts
2018-05-14 20:00:49| Digital TV News
CBS and Nielsen have announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising.
Tags: live
dynamic
insertion
cbs
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