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Tag: nielsen
Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks
2018-11-29 15:00:21| Digital TV News
Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.
Tags: networks
dynamic
pilot
insertion
Nielsen to measure Comcasts Xfinity Stream app and web portal
2018-11-14 15:00:39| Digital TV News
Nielsen and Comcast have expanded their relationship to include measurement of Comcasts Xfinity Stream app and web portal. Xfinity TV audiences watching on computers and mobile devices will be included in aggregate in Nielsen ratings.
Tags: web
portal
measure
stream
Nielsen expands cross-platform measurement across local markets
2018-09-26 14:40:23| Digital TV News
Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.
Tags: local
markets
measurement
nielsen
FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution
2018-09-25 13:30:25| Digital TV News
Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.
Tags: solution
audience
qualified
integrate
DISH enlists Nielsen to power advanced advertising across Sling TV
2018-09-20 14:30:18| Digital TV News
Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
Tags: advanced
tv
power
advertising
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