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Tag: nielsen
FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising
2019-02-12 15:30:04| Digital TV News
Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.
Tags: power
advertising
nielsen
chooses
Cox Media and Nielsen renew TV and audio measurement agreement
2019-01-17 13:30:18| Digital TV News
Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa.
Tags: media
audio
agreement
measurement
CBS renews audience measurement with Nielsen
2019-01-12 21:00:05| Digital TV News
CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.
Tags: audience
measurement
cbs
nielsen
Nielsen enhances cross-platform campaign measurement across TV and digital
2019-01-07 12:30:18| Digital TV News
Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.
Tags: digital
campaign
measurement
enhances
Hearst Television and Nielsen reach agreement for ratings and insights
2018-12-20 19:30:37| Digital TV News
Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
Tags: agreement
ratings
reach
television
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