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Tag: nielsen
Nielsen launches global measurement for YouTube mobile app
2019-06-03 13:00:24| Digital TV News
Nielsen has announced that it has expanded advertising measurement on YouTubes mobile app to 26 additional markets. Now available in 34 markets, the service provides cross-device measurement of advertising audiences across computer and mobile devices.
Tags: mobile
global
measurement
youtube
Witbe implements Nielsen Watermark Detection
2019-04-15 15:30:38| Digital TV News
Witbe (Euronext Growth: ALWIT) (ISIN: FR0013143872) has announced the launch of a product dedicated to audience measurement monitoring for the North American market, thanks to its recent implementation of Nielsen watermark tag detection.
Tags: detection
implements
nielsen
watermark
Nielsen audience measurement watermark transmitted over ATSC 3.0
2019-04-03 18:00:17| Digital TV News
The NAB has announced the successful transmission of a Nielsen audience measurement watermark inaudible signals in a programs audio that helps identify the program for audience measurement purposes using the new ATSC 3.0 broadcast transmission standard.
Tags: audience
measurement
transmitted
nielsen
Nielsen audience measurement accredited by MRC for Mexico
2019-03-27 15:20:09| Digital TV News
Nielsen has announced that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
Tags: mexico
audience
measurement
nielsen
Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative
2019-02-21 15:30:09| Digital TV News
Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.
Tags: media
advertising
acquisition
initiative
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